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Mission Statement
The mission of Natural Partners is to assist grassroots environmental groups to mobilize the financial and human resources needed for them to acquire the rights to and manage strategic areas of the world's most threatened ecosystems to ensure their long-term preservation and stewardship for generations to come.
Vision Statement
To assist grassroots environmental groups in mobilizing the resources needed for them to acquire the rights to and manage strategic areas of the world's most threatened ecosystems, Natural Partners employs an innovative approach to win funding of conservation projects by major corporations, international foundations, and others. Specifically, NP partners with local groups:
- To train/mentor their leaders in:
- Key business concepts so that they can speak the language of business;
- Proposal writing per se emphasizing the use of business-style language; and
- International accountability and transparency standards.
- To conduct joint fundraising campaigns, using a methodology that:
- Guides them through the cultivation process with multinational firms, starting at the local level;
- Provides for the necessary follow-up contacts with decision-makers at corporate headquarters; and
- Establishes a proactive recognition system with benefits clearly articulated for corporate sponsors and criteria that avoid the taint of green-washing.
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